Articles on Mobile Advertising

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If you can think creatively, there's probably an out-of-home advertising strategy that will reach your best prospects. Anytime Anywhere Outdoor Inc., based in Highland Park, Illinois, is a mobile billboard company that transports billboards through busy city streets on specially outfitted trucks that travel predetermined routes. If you want to reach Wall Street stockbrokers, for example, a special route can be devised to move your billboard through New York City's financial district during the hours it's most likely to be seen by the highest number of brokers.

Founder Neal Weed says the company has vehicles in New York, Chicago and Los Angeles that can be dispatched anywhere in the United States as needed. Whether used by Coca-Cola or local entrepreneurs, Weed says mobile billboards are good tools for new product roll-outs, though they work best when you have an easy-to-understand concept. "Simplicity is the essence of any outdoor advertising," he says.

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Mobile billboards usually cost about $3,400 per week, said Shannon Amrstrong, national sales director for Anytime Anywhere Outdoor, which has three mobile billboards in Las Vegas this week.

Armstrong said mobile billboards are popular with companies that want to take an advertising message "directly where you want to draw people from."

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